Privacy policy

Privacy Policy – Aloha Pure Water

Last updated: December 10, 2025

This Privacy Policy describes how alohapurewater.com (the “Site,” “Aloha Pure Water,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

At Aloha Pure Water, protecting your family’s health and peace of mind is at the heart of everything we do. That same care applies to how we handle your information.

Plain-language promise:
We do not sell or rent your personal information.
We use it only internally to serve you, operate our business, and improve our ability to help protect you and your loved ones.

By using the Site, you agree to the practices described in this Privacy Policy.

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Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or sign up for educational content.

In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” Below is more detail on what we collect and why.

Device information

• Examples of Personal Information collected:
  Version of web browser, IP address, time zone, cookie information, what pages, sites or products you view, search terms, and how you interact with the Site.

• Purpose of collection:
  To load the Site accurately for you, maintain security, and to perform analytics on Site usage so we can improve the Site, our content, and your overall experience.

• Source of collection:
  Collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels, or similar technologies.

• Disclosure for a business purpose:
  Shared with our website and analytics service providers (including our ecommerce platform Shopify) strictly so they can provide services to us.

Order information

• Examples of Personal Information collected:
  Name, billing address, shipping address, payment information (including credit card numbers or other payment methods you select), email address, and phone number.

• Purpose of collection:
  To provide products or services to you to fulfill our contract, including processing your payment, arranging for shipping, providing you with invoices and/or order confirmations, communicating with you about your order, screening orders for potential risk or fraud, and—when in line with the preferences you’ve shared—providing you with educational updates and information relating to our products or services.

• Source of collection:
  Collected directly from you.

• Disclosure for a business purpose:
  Shared with our processor Shopify and other service providers that help us accept payments, fulfill orders, deliver packages, and manage customer communication.

Customer support information

• Examples of Personal Information collected:
  The information above plus any additional details you choose to share when you contact us (for example, details about your water situation, household size, or questions about your system).

• Purpose of collection:
  To provide you with responsive, personalized customer support and to improve our products and services.

• Source of collection:
  Collected directly from you when you contact us by email, phone, chat, forms, or social media.

• Disclosure for a business purpose:
  Shared with customer support tools or communication platforms that help us manage and respond to your questions. These providers are only allowed to use your information to perform services for us.

Additional information we may collect

Depending on how you interact with us, we may also collect:

• Survey responses and feedback

• Information you provide if you enter a contest, promotion, or event

• Preferences for types of education, updates, or products you’re interested in

We use this information to better understand your needs, educate effectively, and improve your experience with Aloha Pure Water.

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Minors / Children’s Privacy

The Site is not intended for individuals under the age of 13, and we do not knowingly collect Personal Information from children under 13.

If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below so we can investigate and delete it where appropriate.

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Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, but we do not sell or rent your Personal Information.

Service providers (acting on our behalf)

For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy

• We may share your Personal Information with:

  • Payment processors

  • Shipping and logistics providers

  • Email and communication platforms

  • Website hosting and maintenance providers

  • Analytics providers

These partners are allowed to use your information only to perform services for us and are required to protect it.

Legal and safety

We may share your Personal Information to:

• Comply with applicable laws and regulations

• Respond to a subpoena, search warrant, court order, or other lawful request for information

• Protect the rights, property, or safety of Aloha Pure Water, our customers, or others

Business transfers

If we engage in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. If this happens, we will take steps to ensure your privacy continues to be protected and will notify you where required by law.

Aggregated or de-identified information

We may use or share information that has been aggregated or de-identified in a way that does not identify you personally (for example, general statistics about site traffic or common water concerns) for purposes such as analytics, improvements, and understanding trends.

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Behavioural Advertising & Analytics

Our primary focus is education and service, not ad tracking. We use your Personal Information first and foremost to help you, not to sell your data.

We may use analytics tools (for example, Google Analytics) to understand how visitors use the Site so we can improve our content and user experience.

• Google Analytics (if used):
  You can read more about how Google uses your Personal Information here:
  https://policies.google.com/privacy
  You can opt out of Google Analytics here:
  https://tools.google.com/dlpage/gaoptout

At this time, we do not sell your Personal Information to advertising networks. If we use advertising or remarketing tools, we use them to reach people who have expressed interest in safer water—not to sell your profile to other companies.

If we ever begin using third-party advertising services in a way that materially changes how your Personal Information is used or shared, we will update this Policy and, where required, ask for your consent.

For general information about targeted advertising, you can visit the Network Advertising Initiative’s (NAI) educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can also limit some tracking and targeted advertising by visiting the Digital Advertising Alliance’s opt-out portal:
http://optout.aboutads.info/.

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Using Personal Information

We use your Personal Information internally to provide and improve our services to you. This includes:

• Offering products for sale

• Processing payments and fulfilling orders

• Arranging shipping and delivery

• Providing invoices, order confirmations, and support

• Responding to your questions and requests

• Sending educational content about water and filtration (if you opt in)

• Keeping you up to date on new products, services, offers, and important changes

• Maintaining, securing, and improving the Site, products, and services

• Detecting, preventing, and protecting against fraud, abuse, or security risks

• Complying with legal obligations and enforcing our Terms of Service

We aim to keep our use of your data fully aligned with our mission: helping families protect their health and wellbeing with safer water.

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Lawful basis (EEA, UK & similar regions)

If you are a resident of the European Economic Area (EEA), United Kingdom, or another region with similar laws, we process your Personal Information under one or more of the following lawful bases:

• Your consent (for example, when you sign up for marketing emails)

• Performance of a contract between you and the Site (for example, when you place an order)

• Compliance with legal obligations (for example, tax and accounting requirements)

• Protection of vital interests (for example, helping address a product safety issue)

• Tasks carried out in the public interest, where applicable

• Our legitimate interests, which do not override your fundamental rights and freedoms (for example, improving our services, preventing fraud, and maintaining Site security)

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Retention

When you place an order through the Site, we retain your Personal Information for as long as reasonably necessary to:

• Provide products and services

• Fulfill the purposes described in this Policy

• Comply with legal, tax, accounting, and regulatory requirements

• Resolve disputes and enforce our agreements

When your Personal Information is no longer needed, we will securely delete or anonymize it.

You can also ask us to delete your Personal Information, subject to certain legal or operational requirements. See “Your rights” below.

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Automatic decision-making

If you are a resident of the EEA or a similar jurisdiction, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision has a legal or otherwise significant effect on you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:

• Temporary deny-list of IP addresses associated with repeated failed transactions (persists for a small number of hours)

• Temporary deny-list of credit cards associated with deny-listed IP addresses (persists for a small number of days)

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Selling Personal Information (CCPA / CPRA – California)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), “selling” Personal Information has a specific legal meaning.

Aloha Pure Water does not sell your Personal Information.
We do not exchange your Personal Information for money, nor do we share it with third parties for their independent marketing purposes.

If this ever changes, we will:

• Update this section to describe the categories of information sold;

• Provide a clear “Do Not Sell or Share My Personal Information” mechanism; and

• Explain any financial incentives offered (if any).

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Your rights

GDPR (EEA, UK, and similar jurisdictions)

If you are a resident of the EEA, UK, or similar region, you have the right to:

• Access the Personal Information we hold about you

• Request correction or update of inaccurate or incomplete information

• Request erasure of your Personal Information (subject to legal obligations)

• Object to or restrict certain processing

• Withdraw consent where processing is based on consent

• Request portability of your Personal Information to another service

To exercise these rights, please contact us using the details in the Contact section below. Your Personal Information will initially be processed in Ireland (by Shopify) and then transferred outside of Europe (including to Canada and the United States) for storage and further processing. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR documentation.

CCPA / CPRA (California)

If you are a California resident, you may have the right to:

• Know the categories and specific pieces of Personal Information we collect, use, and disclose

• Request access to your Personal Information

• Request correction of inaccurate Personal Information

• Request deletion of your Personal Information (subject to legal obligations)

• Not be discriminated against for exercising any of these rights

Because we do not sell or rent your Personal Information, the “Right to Opt-Out of Sale or Sharing” does not apply in the traditional sense—but you may still request restriction of certain uses.

You may also designate an authorized agent to make requests on your behalf. To exercise your rights or appoint an authorized agent, please contact us using the details in the Contact section below.

Your choices (everyone)

Regardless of where you live, we offer the following choices:

• Access & updates: You can request a copy of your Personal Information and ask us to correct inaccuracies.

• Deletion: You can request that we delete your Personal Information, subject to certain legal or operational requirements.

• Marketing preferences: You can opt out of marketing emails at any time by clicking “unsubscribe” in our emails or contacting us. We may still send transactional messages (e.g., order confirmations, shipping updates).

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Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, and analytics cookies.

Cookies help us:

• Remember your actions and preferences (such as login and region selection)

• Keep your shopping cart and checkout functioning properly

• Understand how people use the Site so we can improve it

• Enhance security and prevent fraud

We do not use cookies to sell your Personal Information.

Cookies necessary for the functioning of the store

Reporting and analytics

Most of the cookies we use are “persistent” and remain until they expire or are deleted; others are “session” cookies that last only while your browser is open.

You can control and manage cookies in various ways. Most browsers automatically accept cookies, but you can choose whether to accept them through your browser controls (often in the “Tools” or “Preferences” menu). Blocking or deleting cookies may impact your experience and some parts of the Site may not function properly.

For more information about cookies and how to disable them, you can visit:
www.allaboutcookies.org.

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Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your Personal Information from unauthorized access, loss, misuse, or alteration.

No system is 100% secure, but we continually work to align our practices with industry standards and to protect your data as carefully as we protect the water we care so much about.

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International Visitors

Aloha Pure Water is based in the United States. If you are accessing the Site from outside the United States, your information may be processed in the U.S. or other countries which may have different data protection laws than your home country.

By using the Site, you consent to the transfer and processing of your information in the United States and elsewhere, in accordance with this Privacy Policy and applicable law.

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Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

You can still use browser and device settings, as well as the choices described in the Cookies and Behavioural Advertising & Analytics sections, to control certain types of tracking.

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Changes

We may update this Privacy Policy from time to time in order to reflect changes to our practices, Shopify’s practices, or for other operational, legal, or regulatory reasons.

When we do, we will revise the “Last updated” date at the top of this page. For significant changes, we may provide more prominent notice (for example, a notice on our homepage or at checkout).

Your continued use of the Site after any changes means you accept the updated Policy.

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Contact

For more information about our privacy practices, if you have questions, or if you would like to make a request or complaint, please contact us by:

• Email: support@alohapurewater.com

• Mail:
  Aloha Pure Water
  2330 Mall Loop Rd #114
  Lancaster, CA 93536
  United States

If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.